Head of Marketing (m/w/d)

About the Role

You will be responsible for building and developing the Geely brand in the German market, leading the marketing team, brand communication, and digital initiatives to strengthen brand awareness, drive customer engagement, and support sustainable business growth.

Key Responsibilities

(1) Brand Management

- Lead Geely brand building in Germany, ensuring consistent positioning and brand voice.

- Develop and execute the local brand strategy, aligning global brand standards with local market needs.

- Plan, organize, and execute brand events, product launches, and large-scale marketing activations.

- Manage marketing suppliers and agencies, including digital, advertising, influencer, and media partners.

(2) Marketing Strategy & Execution

- Develop and implement the annual marketing plan, including market trend analysis, industry benchmarking, and opportunity mapping.

- Define target markets across segments and model portfolios; conduct market research to identify growth opportunities.

- Design and execute promotion strategies and customer loyalty programs to improve brand engagement and retention.

- Manage the marketing budget, ensuring efficient resource allocation and ROI tracking.

- Oversee brand image consistency and adherence to corporate communication standards.

(3) Digital Marketing & Transformation

- Develop and manage the brand CRM system to improve customer data management and personalized communication.

- Create and execute digital sales strategies to improve conversion rates across the Geely distributor network.

- Build and maintain dashboards to monitor lead generation and performance at dealer and national levels.

- Conduct ROI analysis across digital channels to optimize marketing investments.

- Lead digital transformation of dealer business processes, introducing innovative tools and methodologies.

- Apply design thinking principles to enhance user experience and digital touchpoints.

- Oversee digital tools and automated customer communication systems.

- Support the development of online car purchasing solutions for omnichannel retailing.

Qualifications

- Bachelor’s degree or above in Marketing, Communication or a related field.

- Minimum 8 years of experience in automotive marketing or brand communication.

- Proven track record in brand strategy, digital marketing, and event management.

- Strong understanding of marketing analytics, digital tools, and CRM systems.

- Strong leadership and project management skills.

- Strategic thinker with creative problem-solving and data-driven decision-making capabilities.

- Excellent communication skills; fluent in English and German.

- High motivation, passion for innovation, and resilience under pressure to achieve business goals.