Director of Public Relations

Director Public Relations

All genders | Berlin

Lead the external communications agenda for an international technology company and shape how the organization is represented in business, technology and policy conversations.

The role

You own Public Relations for the organization. You define how the company shows up in business and technology conversations across brands and markets, and you make sure it is heard where reputation is shaped: in newsrooms, podcasts, newsletters and the channels where journalists and decision-makers spend their time.

You run PR as part of an integrated Brand Marketing content engine. Strong content and campaigns give you material to pitch; earned coverage amplifies them; and the topics that resonate inform the next cycle, in close collaboration with Content & Social Media, Campaign and Events teams.

You work AI-first: AI-supported workflows for monitoring, research and first drafts are the default in your team, with your judgment as the final word. You steer by meaningful measures such as message pull-through, share of voice and coverage quality rather than sheer clipping counts.

You report into senior Brand Marketing leadership and lead a small team of PR professionals.

Your responsibilities

Communications strategy. Develop and execute the external communications strategy, positioning the company as a credible European voice on digitalization, AI and data sovereignty.

Media relations. Build and manage relationships with leading business, technology and policy journalists in Germany and internationally, as well as influential podcasts, newsletters and independent technology media. Secure coverage that strengthens brand perception and coordinate earned media across markets and business areas.

AI-first ways of working. Make AI-supported workflows the default in PR operations, including monitoring, media analysis, research, first drafts and multi-market adaptation, with clear quality standards and human judgment on the final word.

Executive positioning. Establish senior leaders as recognized industry voices through speaking opportunities, interviews, opinion pieces and coordinated narratives across external and owned events.

Crisis and issues management. Own crisis and issues communications. Prepare the organization, manage sensitive situations and protect the company's reputation in complex corporate and regulatory environments.

Team leadership and measurement. Lead and develop the team, set clear priorities across markets and business areas, and steer the function with a modern KPI set, including message pull-through, share of voice, sentiment and coverage quality.

Your profile

• 10+ years of experience in Public Relations or Corporate Communications, ideally in technology, digital business or an international corporate environment

• Proven leadership experience with responsibility for a team

• An AI-first way of working, with hands-on experience using AI tools in communications and the judgment to apply them effectively

• Experience steering PR with modern KPIs, such as share of voice, message pull-through and coverage quality, and reporting impact in business terms

• A strong network among German and international business, technology and policy media, with a track record of high-quality placements

• Excellent writing and messaging skills in German and English; German is essential for DACH media relations

• Calm, precise and dependable under pressure, including in crisis situations