What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About your workplace
We are looking for a dynamic and motivated brand strategy expert to join our global Brand & Marketing team. In this role, you will drive key brand strategy projects, provide strategic insights for product development and innovation, and guide markets with data-driven recommendations. You will help shape how Miele develops its brand strategy and is perceived by media and customers worldwide, working as part of a highly dynamic, diverse and international team.
remote type: Hybrid
locations: Gütersloh
time type: Full time
posted on: Posted Today
job requisition id: R573
- Lead and manage brand strategy projects in close collaboration with internal departments
- Inform and support the product development and innovation management process with strategic insights
- Provide data-driven recommendations to guide markets and key central functions in their mid-term planning
- Evaluate and align annual plans to ensure consistency with the mid- to long-term brand strategy
- Inspire, support, and guide the creation of marketing strategies through a solid brand strategy foundation
- University degree with a focus on marketing or equivalent and significant experience in leading complex brand strategy projects in an international environment for premium brand companies and/or the consumer goods industry
- Strong analytical skills and the ability to translate data into actionable brand insights
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- A passion for brand development, innovation and long-term strategic thinking
- Ability to inspire teams and stakeholders with a clear vision for brand success
- 35-hour week – for a healthy work-life balance
- Personal development and career opportunities – grow with us
- Company health insurance – always well cared for with Miele BKK
- Employee discounts on a wide range of premium products and services